According to reports, Anheuser-Busch distributors have been “spooked” by the backlash after Bud Light’s endorsement of transgender celebrity Dylan Mulvaney. This may be the first case of the “get woke, go broke” phenomenon actually being true.
He announced last week that the company planned to produce a special label with his face on it to celebrate his endorsement deal with Bud Light. Mulvaney, who now describes himself as a woman, said at the time he was a gay man who claimed to be a woman.
He says in the Bud Light ad he posted to Instagram that Bud Light sent him the best gift ever during his 365th day as a woman: a can with his face on it.
Bud Light is just one of several companies that have paid Mulvaney handsomely for pretending to be female for clout as part of his “transition.” Mulvaney has taken to prancing around and performing an extravagant depiction of a woman as part of his “transition.”
While many similar boycotts do not seem to have a lasting impact, the backlash against Bud Light may actually stick.
A number of distributors have dropped Anheuser-Busch products, including Bud Light, Stella Artois, Shock Top, Kona Brewing Co., Michelob Ultra, and Busch Beer.
The backlash taking place in conservative areas across America is panicking distributors, according to an industry insider from Beer Business Daily.
“We reached out to a handful of A-B [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,” according to the insider.
“Instead of backing off, Anheuser-Busch doubled down on the Dylan Mulvaney deal, asserting that their “commemorative can” for the transgender activist was intended to “celebrate a personal milestone,” a reference to Mulvaney’s 365th day of pretending to be a woman,” Summit News reported.
The backlash accelerated after a video emerged showing Bud Light Vice President Alissa Heinerscheid denigrating the brand’s usual target market.
“We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach,” Heinerscheid said, adding, “Representation is sort of at the heart of evolution, you have got to see people who reflect you in the work.”
How’s that working out for you?
Stock for Anheuser-Busch InBev was lower by 3 percent on Monday, although it remains to be seen whether the controversy will actually cause long term brand damage.
Alissa Heinerscheid, Bud Light’s VP of Marketing, doubles down on her extreme woke strategy to promote the “declining” American beer brand to “young people”, while smearing her former customers as “fratty and out of touch”.
How’s that working out for you, lady? @budlight pic.twitter.com/zNYKbMnZnu
— Old Row (@OldRowOfficial) April 9, 2023
Pro-Trump rocker Kid Rock went viral with an awesome video of him shooting a machine gun at Bud Light cans.
The New York Post reported, “Kid Rock is going viral for shooting up cases of Bud Light in a dramatic protest against the beer giant Anheuser-Busch after it teamed up with transgender influencer Dylan Mulvaney.”
— KidRock (@KidRock) April 4, 2023
“Grandpa’s feeling a little frisky today,” the 52-year-old “American Bad Ass” singer said after stroking his chin and chuckling in a video posted late Monday, after calls to boycott all Bud beers.
“Let me say something to all of you and be as clear and concise as possible,” he said — picking up a semi-automatic rifle and shooting up several cases of the American beer on a table.
“F–k Bud Light, and f–k Anheuser-Busch,” the rocker snapped while flipping the bird at the camera, before ending his 35-second clip by telling viewers to “have a terrific day.”
Less than a week ago, a trans person who was planning mass shootings was arrested. It makes Anheuser-Busch’s investment even more troubling as if they are backing this sort of behavior and the subsequent criminal, murderous actions.
“A transgender individual with a communist manifesto has been arrested in Colorado by police for allegedly preparing mass shootings at schools and churches there in the area in accordance with his manifesto,” Republic Brief reported.
The arrest was made public on Thursday afternoon, but it took place just days after a transgender terrorist massacred six people, including three children, at a Nashville private Christian school.
A biological male who goes by a different female name and uses pronouns such as “she” and “her” has been identified. However, The Daily Wire does not mention his name(s) due to company policy regarding not giving notoriety to mass killers or to those who aspire to commit such atrocities. For non-woke, scientific and biological accuracy of this article and the incident, the suspect will be referred to by the gender he was born with.
In addition to the criminal attempt to commit murder in the first degree (two counts), the 19-year-old was accused of criminal mischief, menacing, and interfering with the staff, faculty, or students of educational establishments.
It was reported by KRDO that the suspect had targeted Timberview Middle School, Prairie Hills Elementary School, Pine Creek High School, and that he also targeted churches as well.
It was reported to 911 by a family member that the suspect had threatened to shoot up schools and had a severe anger problem.
In a statement to local media, a spokesperson for the 18th Judicial District Attorney’s Office told them that the suspect was in the process of transitioning.
The Daily Wire reported:
Police said the home had “trash piled up all around the house to where it made it hard to walk inside” and that there were “numerous containers filled with half-eaten food with mold growing inside and numerous alcoholic beverage containers laying around the house.”
The suspect allegedly punched holes in the wall inside the house and ripped a door off the hinges.
The suspect allegedly “visibly shook” his head “indicating yes” when asked by law enforcement if he was going to shoot up a school. The suspect said that he had been planning the attacks for over a month and had started planning and writing a manifesto.
Among the evidence found inside the house were a copy of the suspect’s manifesto, a copy of the Communist Manifesto by Karl Marx and Friedrich Engels, as well as a notebook filled with suicidal thoughts.
According to reports, the suspect had researched how to print firearms using 3D printers, made numerous lists of people to target, gathered information on how to make bombs, and expressed his opinion on the most notable mass shooters, serial killers, and politicians.
