Fox News Suffers Devastating Blow – End Of An Era

OPINION:  This article contains commentary which may reflect the author’s opinion

During the year 2023, the cable news industry experienced notable transformations, characterized by substantial difficulties and alterations in audience engagement. Fox News retained its status as the top-rated cable network, a position it has held for eight consecutive years, despite the alterations. Nevertheless, it experienced its most meager mean viewership since 2015, tallying 1.2 million people, as per Nielsen data.

The fall can be partially ascribed to the departure of Tucker Carlson, a prominent prime-time anchor who was the highest-rated on the network at that time. He has since achieved success on Elon Musk’s X, previously known as Twitter. In 2023, during the beginning of Trump’s presidential campaign, many faithful Fox News viewers subsequently transitioned to Newsmax.

During the broadcast, Carlson cited the medical examiner’s report on George Floyd, asserting that Floyd did not die from asphyxiation and implying that a drug overdose, rather than Chauvin’s conduct, could have been the underlying cause of death. He emphasized the significant concentrations of fentanyl detected in Floyd’s system, claiming that this crucial information has been widely disregarded or neglected by the mainstream media and the general public.

MSNBC experienced a 7% surge in its viewership over the past year, reaching an average of 792,000 people. The surge in viewership can be ascribed to its emphasis on Trump’s legal predicaments, as well as the popularity of left-wing hosts like as Rachel Maddow.

CNN’s viewership hit its lowest point since 2014, with an average of 481,000 viewers, setting a new record low in the 25-54 age demographic. Nevertheless, CNN continued to outperform MSNBC in this specific age group, maintaining its dominance for the ninth consecutive year in total day viewership and the fourth consecutive year in prime time.

According to Mediaite:

While Fox has remained atop the industry, the network saw an 18 percent drop in year-over-year total viewers from 1.49 million to 1.2 million – its lowest total viewership since 2015. MSNBC averaged 784,000 total day viewers, up from 733,000 the year before. CNN, meanwhile, averaged 482,000 total day viewers, a 15 percent drop from 2022’s 568,000 average viewers.

In the total day demo, MSNBC was up 5 percent with 87,000 total average viewers – landing in third. CNN was in second with 95,000 – a 22 percent drop year over year. Fox led the pack with 150,000 total average viewers – a 34 percent drop from the previous year.

Fox’s The Five brought in 2.9 million total viewers and 303,000 demo viewers to top the charts. Jesse Watters came in second with 2.5 million total viewers and saw 255,000 demo viewers. Sean Hannity scored 2.4 million total viewers, but landed in second overall in the demo with 217,000 demo viewers. Bret Baier was the only other cable news show to average over 2 million viewers for the year and landed in fourth place overall followed by Laura Ingraham, who continues to be the most-watched woman on cable news. Greg Gutfeld landed in sixth place in total viewers.

The decrease in cable news viewing is a result of cord-cutting and a shift towards streaming services, which presents difficulties for networks that depend on pay TV rates. The viewership of Fox News, CNN, and MSNBC has experienced a decline, going from more than 90 million households in 2016 to approximately 70 million. CNN, renowned for its appeal to a younger demographic, is experiencing a particularly noticeable shift as younger viewers are progressively gravitating towards digital media.

According to Jill Rosengard Hill, the executive vice president for global media and entertainment at Magid, a research business, news viewers tend to be older and more likely to continue their pay TV subscriptions. “They prioritize user-friendliness,” she elucidated to the L.A. Times.

Networks are actively adjusting to the changing media landscape. As an example, Fox News has created its own streaming platform called Fox Nation, while CNN is likewise adapting to the streaming era with new leadership.

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